Our Story

Deepwater Outdoors is a family-owned business with 40 years of machining and manufacturing experience, and decades of big lake fishing. Built on a passion for fishing and quality craftsmanship. We design and manufacture our downriggers, rodholders, and accessories entirely in our Michigan home, allowing us to stay hands-on through every step of the process. By keeping everything in-house, we’re able to focus on durability, thoughtful design, and products that perform reliably on the water.

We build the gear we trust ourselves, and we stand behind every product that leaves our shop.